Slack: Brand Identity

Brand identity for the collaboration hub captures its simplicity and ease of use. Slack offers a new and a better way to work together by replacing email inside companies of all sizes; providing a place that connects conversations, information and software.

Designer: Pentagram

Slack Brand Identity

The designers explored a range of possibilities for the new identity. Zoom Enlarge

Slack Styleguide

Fonts: Larsseit, Slack Circular

Also, check out this pretty cool collection of early designs from 2017 and 2018 from Russell Shaw, the Lead Brand Designer at Slack.

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