Before his untimely passing, designer Virgil Abloh created an online resource, Free Game with step by step instructions on how to develop a brand.

“Below please find a resource center for brands in their earliest phases. This resource was born as I was working to summarize answers to all my most frequently asked questions. The goal of this resource is to uplift more than a few. I will continue to open doors for those that come from the fringe and help them be awarded opportunities usually left for the center.”

Source: https://virgilabloh.com/free-game